There is a mistake that most companies make, hiring the same person as SEO Content Writer and an SEO Copywriter. There is no way that both the writing styles are similar. A Content Writer and a Copywriter do not perform the same roles in a company. If you are someone who has hired the same person for both roles, it will negatively affect your campaigns. Depending upon the need of your digital business, you need to hire a Content Writer/Copywriter Since both the writers are hired for SEO purposes, people mistake them as similar but how can you differentiate between copywriting vs content writing?
But first, what is SEO?
Search Engine Optimisation or SEO is a tool that is used by websites to increase their visibility to the target audience. If the tips and tricks of SEO are appropriately used by an SEO writer, you will see a definite increase in potential customers of your products and/or services. When users search in Google for anything, it is SEO which ranks the web pages. So, if it is used correctly, it will provide more traffic to your websites. But, the question is how is SEO content writing different from SEO copywriting? For that, you need to understand the concept of SEO content writing first.
Now, the Question is What is SEO Content Writing?
SEO’s main aim is to make a user-friendly experience for you and your customers. Google ranks websites and blogs which have used SEO correctly so that whenever a user searches for a topic, they will land on the right content. The task of a content writer is to use SEO in a way that their websites or blogs are available to the target audience on the first search page.
The primary goal of SEO content writing services is making sure that the write-up is in adherence to SEO techniques. As a content writer, you need to create high-quality, original, keyword-based content that will rank well in all search engines. Once your writeup is a part of the first search page, it will bring in more traffic to the website. On the other hand, the goal of SEO copywriting is to solely promote a product or service so that the user feels compelled to make a purchase. That’s the whole difference between SEO content writing and SEO copywriting.
How is SEO Copywriting Different?
If SEO Content Writing is taken into view, SEO Copywriting is an absolute contrast. The primary goal in itself is the biggest difference. SEO Copywriting is used to convert traffic into sales and future leads. Now, you may think that both SEO Content Writing and Copywriting are capable of achieving this goal. Yes, you are right. However, the difference lies in your intent- what your requirement is and which method of writing will suit you the best.
An SEO Copywriter writes copies to help boost a websites’ search engine rankings. When an SEO Content Writer focuses on writing, analyzing, and reviewing their written content, an SEO Copywriter creates crisp and small content to support the long writeups by SEO Content Writers. SEO Copywriters typically write tweets, Facebook posts, Instagram posts, Product Descriptions, Promotional Copies, etc. Their specialty lies in creating quick reads; balanced with the appropriate keywords. They keep an eye on the current trends and promote the company’s website using those trends to attract more traffic.
Let’s take a look at the points of difference to understand the importance of SEO content writing and copywriting clearly-
- In SEO content writing, the writer’s primarily aim is to inform, educate, or entertain the reader. The ultimate goal of this style is to drive organic traffic to a website through search engine rankings. The entire focus is to provide valuable information that answers user queries clearly. On the other hand, in SEO copywriting, the writer’s main objective is to persuade and convert readers into customers. It prompts them to take a specific action so as to achieve conversions, like making a purchase or signing up for a service.
- SEO content writing is all about long-form content. Take, for instance, blog posts, articles, guides, etc. These formats allow users to conduct in-depth exploration of topics and include comprehensive keyword integration for ranking purposes. Compared to that, SEO copywriting usually deals with shorter, more concise formats. These include product descriptions, landing page copy, ad headlines, etc.
- Both of the writing formats use keywords. SEO content writing focuses on natural incorporation of a wider range of keywords and long-tail phrases. This approach helps establish topical authority. Compared to that, SEO copywriting uses keywords more strategically and ensures that they attract searchers while maintaining a highly persuasive and conversion-focused flow.
- SEO content writing targets users in the “awareness” and “consideration” stages of their journey. It helps provide answers to questions and builds brand trust. SEO copywriting takes users closer to the “decision” stage. It makes use of persuasive language to convince them that a specific product or service is the best solution for their needs.
- The success of SEO content writing is measured by organic traffic, search engine rankings, time on page, and bounce rate. On the congtrary, the success of SEO copywriting is gauged by conversion rates, click-through rates, and ultimately, sales or lead generation. And to tell you the truth, both are crucial for a holistic digital strategy.
Now, when you know the difference between both styles of writing, it will be easier for you to hire SEO Content Writers and SEO Copywriters depending on the nature of the work. If you are confused about whom to trust, get in touch with Content Freelancing. We provide quality Content Writers and Copywriters to help you establish your brand in the digital world. Check our website https://contentfreelancing.com/ or email us at kalpana@contentfreelancing.com for collaboration.
