There is a mistake that most companies make, hiring the same person as SEO Content Writer and an SEO Copywriter. There is no way that both the writing styles are similar. A Content Writer and a Copywriter do not perform the same roles in a company. If you are someone who has hired the same person for both roles, it will negatively affect your campaigns. Depending upon the need of your digital business, you need to hire a Content Writer/Copywriter Since both the writers are hired for SEO purposes, people mistake them as similar but how can you differentiate between the two?
But first, what is SEO?
Search Engine Optimisation or SEO is a tool that is used by websites to increase their visibility to the target audience. If the tips and tricks of SEO are appropriately used by an SEO writer, you will see a definite increase in potential customers of your products and/or services. When users search in Google for anything, it is SEO which ranks the web pages. So, if it is used correctly, it will provide more traffic to your websites.
Now, the Question is What is SEO Content Writing?
SEO’s main aim is to make a user-friendly experience for you and your customers. Google ranks websites and blogs which have used SEO correctly so that whenever a user searches for a topic, they will land on the right content. The task of a content writer is to use SEO in a way that their websites or blogs are available to the target audience on the first search page.
The primary goal of SEO content writing services is making sure that the write-up is in adherence to SEO techniques. As a content writer, you need to create high-quality, original, keyword-based content that will rank well in all search engines. Once your writeup is a part of the first search page, it will bring in more traffic to the website.
How is SEO Copywriting Different?
If SEO Content Writing is taken into view, SEO Copywriting is an absolute contrast. The primary goal in itself is the biggest difference. SEO Copywriting is used to convert traffic into sales and future leads. Now, you may think that both SEO Content Writing and Copywriting are capable of achieving this goal. Yes, you are right. However, the difference lies in your intent- what your requirement is and which method of writing will suit you the best.
An SEO Copywriter writes copies to help boost a websites’ search engine rankings. When an SEO Content Writer focuses on writing, analyzing, and reviewing their written content, an SEO Copywriter creates crisp and small content to support the long writeups by SEO Content Writers. SEO Copywriters typically write tweets, Facebook posts, Instagram posts, Product Descriptions, Promotional Copies, etc. Their specialty lies in creating quick reads; balanced with the appropriate keywords. They keep an eye on the current trends and promote the company’s website using those trends to attract more traffic.
Now, when you know the difference between both styles of writing, it will be easier for you to hire SEO Content Writers and SEO Copywriters depending on the nature of the work. If you are confused about whom to trust, get in touch with Content Freelancing. We provide quality Content Writers and Copywriters to help you establish your brand in the digital world. Check our website https://contentfreelancing.com/ or email us at kalpana@contentfreelancing.com for collaboration.