You must have read content where wordiness kills the impact of various sentences. Often, long sentences that are unavoidable appear confusing. At other times, you won’t really know where your content is heading. Do you need to know what the ambiguity is in all the articles you write? It is an overuse of the passive voice.
If you need a break from erroneous content writing and need to make it free from passive voice, get article writers for hire from Content Freelancing. We have the best writers penning articles for different industry segments. Our expert writers know how to write content in an active voice and make it more readable for everyone.
Structural Definitions and Formulas of Active and Passive Voice
So, why use active voice in writing? Understanding these structural formulas matters because using active voice creates clearer, more direct sentences that boost readability, leading to crisp, concise sentences. They also feel dynamic and persuasive, encouraging readers to stay on the page longer. Passive voice often feels indirect or clinical, which can cause readers to lose interest.
Active voice also helps with SEO and search rankings. High readability metrics, lower bounce rates, and improved dwell time directly contribute to better SEO performance.
Lastly, in passive voice, the doer of the action is often omitted or buried at the end of the sentence. Using the active voice formula ensures complete transparency and immediate context for your audience:
- Active: [subject/doer] + [verb] + [object/receiver]
- Passive: [object/receiver] + [form of “to be”] + [past participle] +[optional “by” phrase]
Active Voice Writing Tips
1. Getting your message across
The reason why writers from a professional article writing service get their message across more effectively is to discard passive voice. You just need to use a few words to get your message to the other end and add zeal to the article. Your article gets more appreciation and is easier to rank when the points expressed are succinct and clear.
2. Make sentences simpler
If you want to understand the differences between active vs passive voice, here’s a better way to look at it:
| Feature | Active Voice | Passive Voice |
| Clarity and interpretation | Makes sentences direct, clear, and easy to interpret | Can make content feel confusing, wordy, and overly complicated |
| Audience engagement | Creates an engaging tone that keeps readers actively convinced | Risks losing reader interest with indirect or passive phrasing |
| Content impact | Builds strong authoritative communication tailored to your industry | Weakens the message, making your value proposition less direct |
So, hire freelance writers from Content Freelancing to craft naturally active, well-organized content. That way, you don’t have to worry about tweaking your writing style!
3. Active voice is more explanatory
You often fail to put your message across when writing content, especially when explaining something to your readers. Using more active words in your content makes it naturally more explanatory.
Before and After: SEO Best Writing Practices in Action
As an SEO article writing service, we make content writing more creative with active words that are more meaningful and easier to rank. Transforming passive voice into active voice instantly makes your message clearer, more direct, and far more engaging. For example:
| Voice | General | Marketing/Copywriting | Customer Support |
| Passive voice examples | The quarterly report was completed by the team ahead of the deadline | Special discounts are being offered by our team to all new subscribers this month | Your refund request has been processed by our support team, and an email was sent to you. |
| Active voice examples for writers | The team completed the quarterly report ahead of the deadline | We are offering special discounts to all new subscribers this month | Our support team processed your refund request and sent you a confirmation email |
4. Focus on the action
The action-based words not only help explain more easily but also emphasize the major theme of your content where a majority of the action takes place. The higher the active words, the easier it is to drive the attention of the audience compared to the passive voice, which makes the content lack a human approach.
5. Readability Tools & SEO Connection
Bloggers, professional content writers, and copywriters rely on editing tools to streamline workflows while maintaining strict SEO optimization standards.
Platforms like Grammarly and Hemingway Editor polish clarity and flow, while plugins like Yoast SEO and Rank Math enforce readability in blog writing, such as keeping passive voice below 10%. This ensures search engines and readers stay engaged.
A Step-by-Step Rewriting Guide
Use this simple four-step framework to quickly convert passive sentences into strong active voice:
- Spot the main verb (action): Locate the core action word in the sentence, such as was reviewed, is being managed, etc.
- Identify the doer (subject): Ask “Who or what is performing this action?” to find the true actor, which is often hidden or preceded by “by.”
- Reposition the doer: Move the performer to the very front of the sentence so they act as the clear subject.
- Streamline the verb: Remove weak helper verbs (was, were, is, been, being) and conjugate the main verb to match the new subject.
Exceptions Exist: When Passive Voice is Actually Preferred
We told you how to avoid passive voice in writing. However, active voice isn’t always ideal to use, especially when action is prioritized over the actor.
- Unknown factor: Focus on the event when the doer is unknown (The store was robbed last night).
- Emphasizing results: Highlights outcomes (Over 10,000 copies were sold).
- Tactful communication: Avoid direct blame (An error was made in the invoice)
- Scientific/academic context: Maintains objective focus (The solution was heated to 100°C).
Do you want to create dynamic content to connect with the audience? Shun the use of passive voice and include more active voice to ensure that you convey the message to your readers directly. At Content Freelancing, our writers understand the significance of creating content in an active voice to sound more meaningful and rank higher in search engines. Email kalpana@contentfreelancing.com or contact us at https://contentfreelancing.com/contact/ for pricing.
FAQs
1. Does active voice make writing more convincing and direct?
Yes. Active voice places the subject first, creating energetic, authoritative sentences that clearly state who’s acting and drive reader conviction.
2. Are there any situations where passive voice is better?
Passive voice is preferred when the performer is unknown, when emphasizing the outcome, or when maintaining objectivity in scientific and academic writing.
3. What tools can help me detect passive voice in my articles?
Tools like Grammarly, Hemingway Editor, Yoast SEO, and Rank Math automatically highlight passive constructions to streamline editing.
4. How does active voice improve Click-Through Rate (CTR) and user engagement?
Active voice creates compelling, action-driven headlines and calls to action, grabbing immediate attention and prompting users to click and stay engaged.
As an author and freelance content writer, Kalpana Basu crafts high-converting website content and articles. Her professional copywriting services and website blog writing help brands build influence, connect with readers, and scale.
