Back in 2022, Google launched an update on how it wants to reward and rank high-quality, authoritative content.
And in this Helpful Content Update, Google introduced another ‘E’ (Experience) to its existing E-A-T (Expertise, Authoritativeness, Trustworthiness) rater system. According to this update, if a piece of content aligns with the E-E-A-T guidelines, Google will identify that and rank that content accordingly.
But, did you know that if your content follows the E-E-A-T principle, it can get cited by large language models (LLMs) like ChatGPT, Gemini, Perplexity AI, etc.?
Well, in this blog, we will discuss how professional blog management services help align content with LLM and Google’s quality standards, so that it gets ranked by Google and cited by LLMs. So, stick till the end to find out the details!
How Does Google’s Helpful Content System Support LLM-Friendly Content?
Since the 2022 update, Google has been focusing on ranking ‘people-first’ content.
This means Google wants to see whether the content you publish on your website reflects first-hand knowledge, experience, and depth on the topics that you cover. Such kind of content turns out to be ‘valuable’ as it contains original insights that address the specific issues that the users are looking for.
Now, what if you want your content to get cited by LLMs? Is that even possible?
Yes indeed! And that’s because Google’s Helpful Content and LLMs share a lot of common preferences. Although search algorithms for Google and LLMs operate differently, the fact is that both of them value a lot of similar signals.
So, if your content includes-
- first-hand experiences and insights
- demonstrates deep knowledge and expertise in your specific niche
- contains external links from high-value sources and backlinks from trusted domains, and
- merges high-quality content with trustworthy backlinks, along with proper site security (like SSL certificates)
Congratulations! You just unlocked the secret to killing two birds with one stone! That’s because LLMs prefer similar signals, and hence, there is a high chance that your content will be visible on SERPs and cited by LLMs as well! That’s one of the key reasons why the best web content writing services, like us at Content Freelancing, keep updating our content strategies so that you enjoy the best of both worlds!
How Do Large Language Models Work?
Now, let’s shift our focus to the working principle of LLMs to understand their similarities and differences from search engines.
So, LLMs also prefer content that aligns with Google’s E-E-A-T guidelines. However, since their algorithms are different, there are subtle differences in how LLMs view or analyze your content.
For instance, you must know that Google ranks a piece of content based on the quality of backlinks. However, what you didn’t realize was that Google assigns authority to the backlinks, and not the content! On the contrary, LLMs use a concept called ‘entity recognition.’ This means if Perplexity AI, or Gemini, finds out that other relevant entities like websites, brands, etc., often cite your content, and/ or recommend your brand, they will start to see your brand as an authority in your industry! LLMs try to figure out brand mentions, whether they contain backlinks or not.
At this point, you may wonder if this is how LLMs work, how come they get to know which domains to trust? Well, it’s a simple thing that highlights the importance of expert SEO blog writing services. What happens is, LLMs extract information from content from search engine indexes, and hence, they only cite content that is already ranking well!
What Kind of Content Is Perfect for Both Realms?
If you discuss with experienced blog writers for hire, you will understand that certain content types can churn out the best of both worlds. Let’s take a closer look-
- Q&As, and F.A.Qs.
- Properly structured content with one single H1 (main heading), H2s (subtopics), and H3s (micro sub-topics) to separate different sections of the content.
- Content that includes checklists and steps.
- Case studies and real experiences.
Also, if you are looking for the best practices to rank in AI search results, these 7 hacks can help you come up with prolific content consistently!
So, that’s what wraps up the holiday season SEO update for 2025. And if you have employed a professional website content writer in India who follows E-E-A-T guidelines strictly, rest assured that your brand will start ranking higher in SERPs, and also get cited by LLMs more often! We at Content Freelancing are a passionate content writing agency that can help your brand get recognized in the online landscape. So, don’t wait up, and contact us today to make your brand an authority in your niche!
