3 Essential Tools Every SEO Content Writer Needs

When content writers and marketers collaborate to rank higher on search engines, it’s more than the tone and subject of the blog. Instead, you need the help of a few tools that help you research keywords, optimize your content with them, and ensure that the content matches user intent. 

We have been offering SEO content writing services for years and our writers have become experts at using some of the best tools that help them meet their goals. Content Freelancing is sharing some of that secret sauce with you so that you can draft great posts that outrank the competition.

Must-Have SEO tools for every content writer:

1. MarketMuse

MarketMuse is a comprehensive tool that has become indispensable for content planning. The tool scans your existing pages and helps you build a content inventory. This allows you to discover new keyword ideas and create content clusters to create better funnels. The tool is also versatile enough to analyze competitors and suggest new ideas to outrank them on SERPs. While the tool is not for beginners, an effective content plan can allow you to match user intent effortlessly. 

2. Grammarly

When you think of SEO, Grammarly isn’t the first tool that comes to mind. After all, it’s just a very powerful grammar and spelling checker, right? Well, that’s true for the free version. However, the paid version allows you to ‘Set goals’. With goals you get to define:

• The knowledge level of your target audience
• The tone
• The industry you write for
• Formality
• Fluency
• Clarity and more

How does this help in SEO? When your writing matches the flow and readability expected by your readers, they are more likely to read through the entire piece. This means lower bounce rates and higher conversions. As a professional content writing service, we consistently use Grammarly for active suggestions provided by Grammarly to achieve those ‘goals’.

3. Frase

Frase is a tool that makes SEO writing snappy and quick. Apart from an AI-powered content generator, it has an outline builder and optimization editor with some of the most. These tools let you identify gaps in your content by analyzing the topics and subtopics covered by the competition. Moreover, you get to generate headings for your blogs with a click. Blog content writing services must have this tool in their arsenal for quickly writing SEO-optimized blogs.  

Despite all the convenience they provide, SEO content writing tools aren’t strictly necessary for writing great content. They have a steep learning curve and require the right strategies to master and make the most of them. Brands find it easier to hire an SEO content writer from reputable platforms like Content Freelancing. Ready to take your content to the next level?

Write to us at kalpana@contentfreelancing.com or click here to explore advanced strategies and expert guidance to maximize the impact of your content.